Do You Have a Monfefo Face?
We figured it out. The secret to taking those Monfefo shots like a bawse.
What’s a Monfefo? Arguably the best thing to come out of Brooklyn since Biggie. It’s two fluid ounces of cold-pressed 100% USDA Organic ginger plus a dash of lemon and honey to ease the “über spicy” aftertaste.
It ain’t easy. You will pucker, you may cry, but it’s the best thing you’ll put in your belly all day.
The ginger is potent, and a home remedy used for ages to quell digestive issues, the common cold, and break ups. It’s the go-to heal-all, like Windex in My Big Fat Greek Wedding.
Justine learned this growing up in Williamsburg, Brooklyn where her mother would give her a similar dose when she wasn’t feeling well. The recipe was so inspired that Justine took to traveling the world to work on organic farms and learn more about a natural, healthy lifestyle. She developed her ginger shot — which is still handcrafted in Brooklyn — and an accompanying turmeric shot that, according to UWM’s scientific research, is the perfect chaser for the ginger one.
Yes, you must try them both, and in that order.
Technically stylized as “mon fe fo,” Justine explains that her company is actually named for the giant ginger monster that goes “fee fi fo fum.” Obviously, of course.
It’s very spicy. You’ve been warned.
UWM: I legit shed a tear the first time I drank it. What's the most memorable reaction you've had to your ginger shot?
Justine: When I've done demos at Whole Foods, I've seen a lot of great “mon fe fo faces” — people crying, laughing, yelling, “that's spicy!” However, my favorite mon fe fo face that I can think of was when this 8-year-old boy tried the shot and tried to act like the shot wasn't spicy at all but then after a few seconds, shed a couple of tears and then burst out laughing.
Favorite ginger dish?
Veggie Green ginger curry all the way! (I can share the recipe if you'd like :))
Yes, please! In our kitchen, turmeric is especially messy. What do you do about those pesky turmeric stains?
Embrace them! My father always said they give you character. If you’re the type to enjoy a character stain :) You can dye your whole piece of clothing with turmeric. It's truly a beautiful, warm, vibrant yellow color!
Word.
Can you/do you take Monfefo shots daily?
Yes! I really love eastern medicine for its preventative philosophy. Rather than saying, “I am sick now let me heal this,” it's about never getting to that level of illness. So to keep feeling good, I drink Monfefo daily :)
Now, about this ginger monster that goes, "fee-fi-fo-fum..." do you have plans to introduce a Monfefo mascot (we love animation, but also appreciate a good costume)?
Yes! We have one :) We haven't promoted the monster too much, but we plan to in the future. Keep your eyes out for the cute monfefo monster.
Ok, we’ll take him on a play date with Baby Yoda and see what transpires! Do you know what inspired your mum's natural remedy journey?
Right before I was born, my mother was really into yoga, meditation and being a vegetarian. She truly enjoyed the lifestyle and food.
She sounds goddess :) Favorite “vibes” song on your playlist right now?
Taches, “How Could I Forget You” — sooo good!
Ooooh, yes. This is a whole mood 💞
